Davis, John. "Part 5: Product/Offering Metrics".
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition, Berlin, Boston: De Gruyter, 2018, pp. 143-152.
https://doi.org/10.1515/9781501507304-005
Davis, J. (2018). Part 5: Product/Offering Metrics. In
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition (pp. 143-152). Berlin, Boston: De Gruyter.
https://doi.org/10.1515/9781501507304-005
Davis, J. 2018. Part 5: Product/Offering Metrics.
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition. Berlin, Boston: De Gruyter, pp. 143-152.
https://doi.org/10.1515/9781501507304-005
Davis, John. "Part 5: Product/Offering Metrics" In
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition, 143-152. Berlin, Boston: De Gruyter, 2018.
https://doi.org/10.1515/9781501507304-005
Davis J. Part 5: Product/Offering Metrics. In:
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs 3rd Edition. Berlin, Boston: De Gruyter; 2018. p.143-152.
https://doi.org/10.1515/9781501507304-005
Copied to clipboard