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21 Exploring and analyzing linguistic environments

Philipp Dreesen and Julia Krasselt


This chapter introduces a discursive perspective on the communicative environment of organizations and demonstrates how applied discourse linguistics and management partners can jointly explore discourses in order to improve how stakeholders can be addressed. The approach is illustrated by a case study on the communication management of energy discourses in Switzerland. Even if there are only a few transdisciplinary approaches to discourse analysis, it is shown how applied linguistics could offer its data-driven perspective to change the digital practices of management communication. After presenting key theoretical assumptions, the first part of this chapter deals with the practitioners’ tasks from a transdisciplinary perspective. As for the second part, it shows how to cope with them by using applied discourse linguistics, which is shown in the conclusion as a way to change the practice of management communication.

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