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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton 2021

29 Changing through communication

From the book Handbook of Management Communication

Samir L. Vaz , Eduardo A. Figueiredo and Gabriela X. Maia


This chapter explores the role of communication for managing organizational change. We illustrate how the CEO statements, concepts, terms and expressions relate to the way middle managers make sense of a change management program that took place at the Brazilian subsidiary of a large Multinational Company. Our theoretical background consequently assumes that sensemaking is a discursive process situated in interactions, conversations, and actions between organization members, representing specific ways of speaking and constructing social reality. Based on the extant knowledge, we believe such interplay between discourses and sensemaking can shed further light on a complex reality that both top managers and middle managers must deal within the course of organizational change.

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