Visualizing Digital Discourse: Interactional, Institutional and Ideological Perspectives

Published by De Gruyter Mouton 2020

Visualizing Digital Discourse

Interactional, Institutional and Ideological Perspectives

Edited by: Crispin Thurlow , Christa Dürscheid and Federica Diémoz

Volume 21 in the series Language and Social Life [LSL]

https://doi.org/10.1515/9781501510113

Overview
Contents

About this book

The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

Author information

Crispin Thurlow, University of Bern, Christa Dürscheid, University of Zürich; Federica Diémoz, University of Neuchâtel, Switzerland.

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	VII
Author bios Publicly Available Download PDF	IX
Introduction: Turning to the visual in digital discourse studies Crispin Thurlow and Christa Dürscheid Publicly Available Download PDF	1
1 Towards an embodied visual semiotics: Negotiating the right to look Rodney H. Jones Requires Authentication Unlicensed Licensed Download PDF	19
Part 1: Besides words and writing
2 “Emoji invasion”: The semiotic ideologies of language endangerment in multilingual news discourse Crispin Thurlow and Vanessa Jaroski Requires Authentication Unlicensed Licensed Download PDF	45
3 Beyond the binary: Emoji as a challenge to the image-word distinction Georg Albert Requires Authentication Unlicensed Licensed Download PDF	65
4 Evolving interactional practices of emoji in text messages Rachel Panckhurst and Francesca Frontini Requires Authentication Unlicensed Licensed Download PDF	81
Part 2: The social life of images
5 Revisualization of classed motherhood in social media Sirpa Leppänen Requires Authentication Unlicensed Licensed Download PDF	107
6 Making Let’s plays watchable: An interactional approach to gaming visualizations Axel Schmidt and Konstanze Marx Requires Authentication Unlicensed Licensed Download PDF	131
7 Intimacy at a distance: Multimodal meaning making in video chat tours Dorottya Cserző Requires Authentication Unlicensed Licensed Download PDF	151
8 Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships Rebecca Venema and Katharina Lobinger Requires Authentication Unlicensed Licensed Download PDF	171
Part 3: Designing multimodal texts
9 Multimodality and mediality in an image-centric semiosphere – A rationale Hartmut Stöckl Requires Authentication Unlicensed Licensed Download PDF	189
10 Designing “good taste”: A social semiotic analysis of corporate Instagram practices Lara Portmann Requires Authentication Unlicensed Licensed Download PDF	203
11 Diachronic perspectives on viral online genres: From images to words, from lists to stories Jana Pflaeging Requires Authentication Unlicensed Licensed Download PDF	227
12 Social media influencers’ advertising targeted at teenagers: The multimodal constitution of credibility Dorothee Meer and Katharina Staubach Requires Authentication Unlicensed Licensed Download PDF	245
Index Requires Authentication Unlicensed Licensed Download PDF	271

(Deutsch)

Language: English
Publisher: De Gruyter Mouton
Audience: Researchers, Students
Pages
- Main content: 286
Illustrations
- Illustrations: 58
- Coloured Illustrations: 37
Keywords: Visual Communication; Multimodality; Digital Media; Sociolinguistics and Discourse Analysis

eBook

Published: February 10, 2020
ISBN: 9781501510113

Hardcover

Published: February 10, 2020
ISBN: 9781501518744

Paperback

Published: January 31, 2022
ISBN: 9781501527135