Language Policy and Planning for the Modern Olympic Games

Jie Zhang

Published by De Gruyter Mouton 2021

Language Policy and Planning for the Modern Olympic Games

Jie Zhang
Preface by: Ingrid Piller

Volume 21 in the series Trends in Applied Linguistics [TAL]

https://doi.org/10.1515/9781614514954

Overview
Contents

About this book

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.

Foreword by Ingrid Piller

Author / Editor information

Jie Zhang, Zhongnan University of Economics & Law, Wuhan, China.

Topics

Frontmatter Publicly Available Download PDF	I
Preface: The paradox of the concomitant rise of China and English Publicly Available Download PDF	V
Acknowledgement Publicly Available Download PDF	IX
Contents Publicly Available Download PDF	XI
List of abbreviations and acronyms Publicly Available Download PDF	XVII
Chapter 1 The Modern Olympic Games as linguistically complex events Requires Authentication Unlicensed Licensed Download PDF	1
Chapter 2 Remaking China in the Olympic spotlight Requires Authentication Unlicensed Licensed Download PDF	28
Chapter 3 Researching the LPP for the 2008 Beijing Olympics Requires Authentication Unlicensed Licensed Download PDF	40
Chapter 4 Beijing’s commitment – international language environment Requires Authentication Unlicensed Licensed Download PDF	62
Chapter 5 Assessing Beijing’s foreign language environment Requires Authentication Unlicensed Licensed Download PDF	104
Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks Requires Authentication Unlicensed Licensed Download PDF	144
Chapter 7 The linguistic landscape of the Olympic city Requires Authentication Unlicensed Licensed Download PDF	167
Chapter 8 China’s Olympic language services – legacy, transformation and prospect Requires Authentication Unlicensed Licensed Download PDF	199
Chapter 9 Conclusion Requires Authentication Unlicensed Licensed Download PDF	226
Bibliography Requires Authentication Unlicensed Licensed Download PDF	229
Appendix 1: List of interview participants Requires Authentication Unlicensed Licensed Download PDF	251
Appendix 2: Key to transcription conventions Requires Authentication Unlicensed Licensed Download PDF	255
Index Requires Authentication Unlicensed Licensed Download PDF	257

(Deutsch)

Language: English
Publisher: De Gruyter Mouton
Audience: Language Educators; Language Policy Makers; Linguists
Pages
- Front matter: 18
- Main content: 263
Illustrations
- Illustrations: 40
- Tables: 20
Keywords: Language Policy and Planning; Language Learning and Identity; English Language Learning

eBook

Published: April 19, 2021
ISBN: 9781614514954

Hardcover

Published: April 19, 2021
ISBN: 9781614516866

Paperback

Published: December 19, 2022
ISBN: 9781501521072