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Licensed Unlicensed Requires Authentication Published by De Gruyter Saur 2011

Chapter 15 Online Advertising

From the book Information Markets

https://doi.org/10.1515/9783110236101.327
From the book
Information Markets
Information Markets

Chapters in this book (32)

Frontmatter
Contents
Preface
Part A Propedeutics of Dealing with the Information Market
Chapter 1 History of Exploring the Information Market
Chapter 2 Information as Economic Good
Chapter 3 Economic Particularities of Information Goods
Part B Information Society
Chapter 4 Information Sociology
Chapter 5 Information Law
Chapter 6 Information Ethics
Chapter 6 Information Ethics
Chapter 7 Business, Market and Press Information
Chapter 8 Legal Information
Chapter 9 STM Information
Chapter 10 Search Tools and Content Aggregators
Chapter 11 Web 2.0 Services
Chapter 12 Online Music and Internet TV
Chapter 13 Digital Games
Chapter 14 Software
Chapter 15 Online Advertising
Part D Competitive Strategies of Information Providers
Chapter 16 Strategic Framework
Chapter 17 Timing of Market Entry
Chapter 18 Pricing
Chapter 19 Managing Compatibility and Standardization
Chapter 20 Complement Management
Chapter 21 Copy Protection Management
Chapter 22 Signaling
Chapter 23 Lock-In Management
Part E The “Illegal” Information Market: Piracy
Chapter 24 Possible Causes of Piracy
Chapter 25 Economic Consequences of Piracy
Chapter 26 Strategic Starting Points for Dealing with Piracy
Glossary
Index of Names
Subject Index
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