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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton 2020

12. The lecture and the presentation – rhetorics and technology

Henning Lobin

Abstract

For a long time, the lecture dominated performatively presented scientific communication. Given academic traditions, it is possible to make a connection between the lecture and classical rhetoric, a highly differentiated instrument of analysis. The tradition of the lecture has been perpetuated in the presentation of research results, first in the use of transparencies and subsequently through computer-based projections. Yet the use of media technology has also allowed new practices to emerge, including mediation practices hitherto neglected in the theory of rhetoric.

© 2019 Walter de Gruyter GmbH, Berlin/Munich/Boston