You currently have no access to view or download this content. Please log in with your institutional or personal account if you should have access to this content through either of these.
Showing a limited preview of this publication:
Licensed
Unlicensed
Requires Authentication
Strategisches Qualitätsmanagement als Aspekt des strategischen Marketings – Strategisches Marketing als Aspekt des strategischen Qualitätsmanagements
From the book
Praxishandbuch Bibliotheks- und Informationsmarketing