Mobile Publishing: E-Books, Apps & Co.

Harald Henzler; Fabian Kern

Published by De Gruyter 2014

Mobile Publishing

E-Books, Apps & Co.

Mobile and Tablet Publishing: Enhanced E-Books, Apps, and Other Developments

Harald Henzler and Fabian Kern

In the series Akademie des Deutschen Buchhandels Praxiswissen Verlag

https://doi.org/10.1515/9783110303568

Overview
Contents

About this book

The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Author / Editor information

Harald Henzler, smartdigits, München; Fabian Kern, digital publishing competence, München.

Topics

Frontmatter Publicly Available Download PDF	i
Inhalt Publicly Available Download PDF	v
Einleitung Requires Authentication Unlicensed Licensed Download PDF	1
1 Das richtige Produkt entwickeln im digitalen Markt – Strategie und Methode Requires Authentication Unlicensed Licensed Download PDF	7
2 Mobile Publishing – So entwickelt sich der Markt Requires Authentication Unlicensed Licensed Download PDF	16
3 Mobile Publishing – Die Technologien zur Umsetzung Requires Authentication Unlicensed Licensed Download PDF	50
4 Das richtige Produkt entwickeln – Das ist die Zielgruppe Requires Authentication Unlicensed Licensed Download PDF	87
5 Das richtige Produkt entwickeln – Dieses Produkt will der Kunde Requires Authentication Unlicensed Licensed Download PDF	112
6 Das richtige Produkt entwickeln – So erreiche ich den Kunden Requires Authentication Unlicensed Licensed Download PDF	125
7 Das richtige Produkt entwickeln – So rechnet sich das Requires Authentication Unlicensed Licensed Download PDF	143
Literaturverzeichnis Requires Authentication Unlicensed Licensed Download PDF	150
Über die Autoren Requires Authentication Unlicensed Licensed Download PDF	153

(Deutsch)

Language: German
Publisher: De Gruyter
Audience: Professional staff and management of publishing houses and media companies in legal, marketing, and editorial departments
Pages
- Front matter: 6
- Main content: 153
Illustrations
- Illustrations: 80
- Tables: 20
Keywords: Electronic publishing; publishing house management; tablet publishing; apps.

eBook

Published: November 27, 2013
ISBN: 9783110303568

Hardcover

Published: November 27, 2013
ISBN: 9783110303544