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1. Media Linguistics: Interfaces to Media and Communication Studies

From the book Manual of Romance Languages in the Media

  • Heinz-Helmut Lüger

Abstract

Media linguistics is usually understood as a linguistic subdiscipline dealing with the use of language in the context of newspapers and magazines, television, radio, advertising and in online publications. The topics thus are extremely heterogeneous. Consequently, at first it is important to clarify the conceptual principles with special regard to the possibility of an integrated approach, and to sketch possible tasks of media linguistics. Of course, this article discusses traditional working fields (such as lexis, syntax, phraseology), but also considers textual and pragmatic approaches. The semiotic complexity of communication in the context of media is outlined with the help of the concept of “multimodality”. Cultural aspects are emphasized in a contrastive way. The last chapter names some fields of research where media linguistics should adopt the approaches and concepts of other disciplines and where an extension of the linguistic focus seems to be appropriate.

© 2017 Walter de Gruyter GmbH, Berlin/Munich/Boston
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