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35. (Audio)visuelle politische Rhetorik

From the book Handbuch Politische Rhetorik

  • Michael Klemm


Since the beginning of political communication, sovereigns have used visual media as symbols or allegories of power, e.g. coins, paintings, statues, pamphlets. Today, politicians use first of all pictures and films. They daily present themselves in mass media, on websites and social networks to tell the citizens and voters directly about their lives, values, activities or aims - in words and (moving) pictures. This communication follows patterns and strategies, that can be revealed by ‘social semiotics’. The paper discusses the history, types and rhetorical requirements of ‘(audio)visual politics’ - including forms of protest.

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