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Licensed Unlicensed Requires Authentication Published by De Gruyter 2020

36. Die rhetorische Bedeutung von Gestik, Intonation und Mimik in der Politik

From the book Handbuch Politische Rhetorik

  • Maryna Cherednyk


In this chapter facial expressions of emotional states and gestures are considered as nonverbal components. The classification of nonverbal means is given, and the communicative functions of facial expressions and gestures are characterized. Research on nonverbal communication begins in ancient rhetoric and is still the subject of interest of many scholars. It is shown that skilfully used political rhetoric is a tool with the help of which the masses can be manipulated and influenced. Both the propaganda of the Third Reich and parliamentary communication in democracy would not have achieved, and do not achieve, any success without verbal rhetoric and its being supported by nonverbal signs.

© 2019 Walter de Gruyter GmbH, Berlin/Munich/Boston
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