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Abstract
This chapter describes the parameters of scholarship in communication and media ethics and provides a brief primer on the three predominant branches of ethics theory: virtue, deontology, and consequentialism. Communication ethics and media ethics each address distinct concerns; the former has focused on rhetoric, theories of interpersonal communication, and dynamics of discourse, while the latter has focused on philosophical and psychological approaches to studying media workers and their content. We see how each branch of ethics theory has shaped media and communication research in a discussion of specific types of ethical controversies, such as conflict of interest, questions of harm, privacy, and use of graphic images.
