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© 2018 Walter de Gruyter GmbH, Berlin/Munich/Boston
Consequentialism is the category of ethical theories that determine the morality of potential, current and past actions by analyzing the outcomes or potential outcomes of those actions. Here we discuss consequentialism as a method for analysis for production, distribution and use of mass communication based on the theory described by John Stuart Mill, a nineteenth Century philosopher. Consequentialism is applicable to the study of mass communication because the intent of mass communication is to have impact on an audience.