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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton 2021

11 Strategic crisis management: State of the field, challenges and opportunities

From the book Public Relations

  • Audra Diers-Lawson and Augustine Pang


This chapter examines the field of strategic crisis management and argues that over the last 50-60 years the field has developed from one focused on post-crisis image recovery to one that highlights the importance of risk management to minimize or mitigate risks for organizations in order to preserve an organization’s image. The chapter first explores the development and changes in the field, then highlights the internationalization occurring in research, as well as the continuing need for diverse, non-Western voices in the field to emerge, and finally explores the crisis management life cycle as a way to engage stakeholders and mitigate risks to an organization’s reputation with its stakeholders. We conclude the chapter by discussing what professionals can do to manage issues, risks and crises.

© 2021 Walter de Gruyter GmbH, Berlin/Munich/Boston
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