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Publicly Available Published by De Gruyter Mouton 2021

Preface to Handbooks of Communication Science series

From the book Public Relations

  • Peter J. Schulz
https://doi.org/10.1515/9783110554250-201
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© 2021 Walter de Gruyter GmbH, Berlin/Munich/Boston
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From the book
Public Relations
Public Relations

Chapters in this book (38)

Frontmatter
Preface to Handbooks of Communication Science series
Acknowledgments
Contents
Introduction
1 Public relations and social influence: Understanding the roots of a contested profession
Part I – Public Relations: History, Identity and Practice
2 Public relations origins and evolution: A global perspective
3 Women in public relations: A feminist perspective
4 Public relations and the problems of professional identity
5 Public relations as a reflective practice
6 Public relations and legitimacy
7 Public relations, power and control
Part II – Core Functions of Public Relations
8 Public relations as media relations
9 Public relations and social media
10 Public relations as image and reputation management
11 Strategic crisis management: State of the field, challenges and opportunities
12 Public relations for stakeholder and societal engagement
13 Social advocacy and public relations: Building communitas in the public sphere
14 Public relations measurement and evaluation
Part III – Theories of Public Relations
15 The four models of public relations and their research legacy
16 The Excellence Theory – origins, contribution and critique
17 Personal influence in public relations
18 Rhetorical theory of public relations
19 Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations
20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions
21 Relationship management: Status and theory
22 Extending the boundaries of public relations through community-building and organic theories
23 Dialogic theory
24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management
Part IV – Recent Theorizing in Public Relations
25 The strategic application of social capital theory in public relations
26 Ideas of public relations in the light of Scandinavian institutionalism
27 Public relations and Actor-Network Theory
28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations
29 Public relations and cultural theories
30 Ethical theories and public relations: Global issues and challenges
Afterwords
31 Critical reflections on the field
32 Mapping public relations theory: Concluding reflections and future directions
Contributors to this volume
Index
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