Public Relations

Published by De Gruyter Mouton 2021

Public Relations

Edited by: Chiara Valentini

Volume 27 in the series Handbooks of Communication Science

https://doi.org/10.1515/9783110554250

Overview
Contents

About this book

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Author / Editor information

Chiara Valentini, University of Jyväskylä, Finland

Topics

Frontmatter Publicly Available Download PDF	I
Preface to Handbooks of Communication Science series Peter J. Schulz Publicly Available Download PDF	V
Acknowledgments Publicly Available Download PDF	IX
Contents Publicly Available Download PDF	XI
Introduction
1 Public relations and social influence: Understanding the roots of a contested profession Chiara Valentini Requires Authentication Unlicensed Licensed Download PDF	3
Part I – Public Relations: History, Identity and Practice
2 Public relations origins and evolution: A global perspective Natalia Rodríguez-Salcedo and Tom Watson Requires Authentication Unlicensed Licensed Download PDF	23
3 Women in public relations: A feminist perspective Elizabeth L. Toth and Linda Aldoory Requires Authentication Unlicensed Licensed Download PDF	45
4 Public relations and the problems of professional identity Johanna Fawkes Requires Authentication Unlicensed Licensed Download PDF	61
5 Public relations as a reflective practice Betteke van Ruler Requires Authentication Unlicensed Licensed Download PDF	83
6 Public relations and legitimacy Jennifer Bartlett and Bree Hurst Requires Authentication Unlicensed Licensed Download PDF	107
7 Public relations, power and control C. Kay Weaver Requires Authentication Unlicensed Licensed Download PDF	123
Part II – Core Functions of Public Relations
8 Public relations as media relations Katerina Tsetsura Requires Authentication Unlicensed Licensed Download PDF	141
9 Public relations and social media Michael Etter, Peter Winkler and Thomas Pleil Requires Authentication Unlicensed Licensed Download PDF	159
10 Public relations as image and reputation management Grazia Murtarelli, Stefania Romenti and Craig E. Carroll Requires Authentication Unlicensed Licensed Download PDF	175
11 Strategic crisis management: State of the field, challenges and opportunities Audra Diers-Lawson and Augustine Pang Requires Authentication Unlicensed Licensed Download PDF	195
12 Public relations for stakeholder and societal engagement Sherry J. Holladay and Elina R. Tachkova Requires Authentication Unlicensed Licensed Download PDF	217
13 Social advocacy and public relations: Building communitas in the public sphere Gareth T. Williams and Erich J. Sommerfeldt Requires Authentication Unlicensed Licensed Download PDF	233
14 Public relations measurement and evaluation Jim Macnamara Requires Authentication Unlicensed Licensed Download PDF	249
Part III – Theories of Public Relations
15 The four models of public relations and their research legacy James E. Grunig and Jeong-Nam Kim Requires Authentication Unlicensed Licensed Download PDF	277
16 The Excellence Theory – origins, contribution and critique Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen and Lan Ni Requires Authentication Unlicensed Licensed Download PDF	313
17 Personal influence in public relations Krishnamurthy Sriramesh and Jolene Fisher Requires Authentication Unlicensed Licensed Download PDF	335
18 Rhetorical theory of public relations Robert L. Heath, Damion Waymer and Øyvind Ihlen Requires Authentication Unlicensed Licensed Download PDF	361
19 Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations Augustine Pang, Yan Jin and Glen T. Cameron Requires Authentication Unlicensed Licensed Download PDF	381
20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions Suwichit Chaidaroon and Jenny Zhengye Hou Requires Authentication Unlicensed Licensed Download PDF	399
21 Relationship management: Status and theory John A. Ledingham Requires Authentication Unlicensed Licensed Download PDF	415
22 Extending the boundaries of public relations through community-building and organic theories Marina Vujnovic, Dean Kruckeberg and Kenneth Starck Requires Authentication Unlicensed Licensed Download PDF	433
23 Dialogic theory Anne Lane Requires Authentication Unlicensed Licensed Download PDF	451
24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management Jeong-Nam Kim, Lisa Tam and Myoung-Gi Chon Requires Authentication Unlicensed Licensed Download PDF	471
Part IV – Recent Theorizing in Public Relations
25 The strategic application of social capital theory in public relations Vincent Hazleton and Emilie Tydings Requires Authentication Unlicensed Licensed Download PDF	489
26 Ideas of public relations in the light of Scandinavian institutionalism Magnus Fredriksson, Sara Ivarsson and Josef Pallas Requires Authentication Unlicensed Licensed Download PDF	509
27 Public relations and Actor-Network Theory Ian Somerville Requires Authentication Unlicensed Licensed Download PDF	525
28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations Laura Olkkonen and Vilma Luoma-aho Requires Authentication Unlicensed Licensed Download PDF	541
29 Public relations and cultural theories Patricia A. Curtin Requires Authentication Unlicensed Licensed Download PDF	563
30 Ethical theories and public relations: Global issues and challenges Shannon A. Bowen and Nandini Bhalla Requires Authentication Unlicensed Licensed Download PDF	581
Afterwords
31 Critical reflections on the field Clea Bourne and Lee Edwards Requires Authentication Unlicensed Licensed Download PDF	601
32 Mapping public relations theory: Concluding reflections and future directions Chiara Valentini Requires Authentication Unlicensed Licensed Download PDF	615
Contributors to this volume Requires Authentication Unlicensed Licensed Download PDF	629
Index Requires Authentication Unlicensed Licensed Download PDF	639

(Deutsch)

Language: English
Publisher: De Gruyter Mouton
Audience: Scholars and students of Communication Studies, Marketing and Public Relations.
Pages
- Front matter: 14
- Main content: 642
Illustrations
- Illustrations: 25
- Tables: 13
Keywords: Communication Studies; Public Relations; Marketing

eBook

Published: February 8, 2021
ISBN: 9783110554250

Hardcover

Published: February 8, 2021
ISBN: 9783110552294