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I |
Peter J. Schulz
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V |
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IX |
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XI |
Introduction
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Chiara Valentini
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3 |
Part I – Public Relations: History, Identity and Practice
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Natalia Rodríguez-Salcedo and Tom Watson
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23 |
Elizabeth L. Toth and Linda Aldoory
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45 |
Johanna Fawkes
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61 |
Betteke van Ruler
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83 |
Jennifer Bartlett and Bree Hurst
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107 |
C. Kay Weaver
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123 |
Part II – Core Functions of Public Relations
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Katerina Tsetsura
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141 |
Michael Etter, Peter Winkler and Thomas Pleil
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159 |
Grazia Murtarelli, Stefania Romenti and Craig E. Carroll
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175 |
Audra Diers-Lawson and Augustine Pang
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195 |
Sherry J. Holladay and Elina R. Tachkova
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217 |
Gareth T. Williams and Erich J. Sommerfeldt
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233 |
Jim Macnamara
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249 |
Part III – Theories of Public Relations
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James E. Grunig and Jeong-Nam Kim
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277 |
Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen and Lan Ni
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313 |
Krishnamurthy Sriramesh and Jolene Fisher
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335 |
Robert L. Heath, Damion Waymer and Øyvind Ihlen
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361 |
Augustine Pang, Yan Jin and Glen T. Cameron
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381 |
Suwichit Chaidaroon and Jenny Zhengye Hou
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399 |
John A. Ledingham
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415 |
Marina Vujnovic, Dean Kruckeberg and Kenneth Starck
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433 |
Anne Lane
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451 |
Jeong-Nam Kim, Lisa Tam and Myoung-Gi Chon
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471 |
Part IV – Recent Theorizing in Public Relations
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Vincent Hazleton and Emilie Tydings
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489 |
Magnus Fredriksson, Sara Ivarsson and Josef Pallas
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509 |
Ian Somerville
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525 |
Laura Olkkonen and Vilma Luoma-aho
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541 |
Patricia A. Curtin
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563 |
Shannon A. Bowen and Nandini Bhalla
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581 |
Afterwords
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Clea Bourne and Lee Edwards
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601 |
Chiara Valentini
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615 |
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629 |
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639 |