Management and Economics of Communication

Published by De Gruyter Mouton 2020

Management and Economics of Communication

Edited by: M. Bjørn von Rimscha
In collaboration with: Stephanie Kienzler

Volume 30 in the series Handbooks of Communication Science

https://doi.org/10.1515/9783110589542

Overview
Contents

About this book

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.
It is divided into six parts that comprise:

1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)
2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)
3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)
4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)
5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)
6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter).

The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

28 chapters to give a comprehensive overview of the field
47 notable authors from different academic disciplines, research traditions, and geographic backgrounds
10 key issues & 10 regional perspectives for specific knowledge on selected topics

Author information

M. Bjørn von Rimscha in cooperation with Stephanie Kienzler, Gutenberg University Mainz, Germany.

Topics

Frontmatter Publicly Available Download PDF	I
Preface to Handbooks of Communication Science series Publicly Available Download PDF	V
Contents Publicly Available Download PDF	IX
1 Management and economics of media and communication – History and definition of the field M. Bjørn von Rimscha Requires Authentication Unlicensed Licensed Download PDF	1
Section I – Theories
2 Industrial organization of media markets and competition policy Oliver Budzinski and Björn A. Kuchinke Requires Authentication Unlicensed Licensed Download PDF	21
3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view Päivi Maijanen Requires Authentication Unlicensed Licensed Download PDF	47
4 (New) Institutional media economics Christian Steininger Requires Authentication Unlicensed Licensed Download PDF	69
5 Political economy Terry Flew Requires Authentication Unlicensed Licensed Download PDF	87
Section II – Methods
6 Quantitative methods Marcel Garz Requires Authentication Unlicensed Licensed Download PDF	109
7 Qualitative methods in media management research Leona Achtenhagen and Joaquín Cestino Requires Authentication Unlicensed Licensed Download PDF	129
Section III – Key issues
8 Convergence Gillian Doyle Requires Authentication Unlicensed Licensed Download PDF	151
9 Content platforms Benedikt Berger, Simon Bründl, Joschka Mütterlein and Thomas Hess Requires Authentication Unlicensed Licensed Download PDF	169
10 Media concentration Natascha Just Requires Authentication Unlicensed Licensed Download PDF	187
11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t Karen Donders, Tim Raats and Stephanie Tintel Requires Authentication Unlicensed Licensed Download PDF	203
12 Innovation & creativity: Media as business and commons Marika Lüders Requires Authentication Unlicensed Licensed Download PDF	223
13 Labour and risk in the media industries: Individual and organisational perspectives Anna Zoellner and David Lee Requires Authentication Unlicensed Licensed Download PDF	241
14 Media and the economic cycle Stephanie Kienzler Requires Authentication Unlicensed Licensed Download PDF	261
15 Designing marketing models for media products Rouven Seifert, Michel Clement and Cord Otten Requires Authentication Unlicensed Licensed Download PDF	281
16 Branding: Media brands and brands as media Sylvia M. Chan-Olmsted and Rang Wang Requires Authentication Unlicensed Licensed Download PDF	311
17 Transnational media and their management M. Bjørn von Rimscha and Johanna E. Möller Requires Authentication Unlicensed Licensed Download PDF	333
Section IV – Regional perspectives and peculiarities
18 North America Amanda D. Lotz Requires Authentication Unlicensed Licensed Download PDF	355
19 Latin America María Elena Gutiérrez-Rentería Requires Authentication Unlicensed Licensed Download PDF	365
20 Media management and economics research in Northern Europe Mikko Grönlund, Katja Lehtisaari, Carl-Gustav Lindén and Mikko Villi Requires Authentication Unlicensed Licensed Download PDF	375
21 Southern Europe Mercedes Medina and Mónica Herrero Requires Authentication Unlicensed Licensed Download PDF	393
22 Central and Eastern Europe Ágnes Urbán and Zoltán Vékey Requires Authentication Unlicensed Licensed Download PDF	405
23 East Asia Akio Torii and Norihiro Kasuga Requires Authentication Unlicensed Licensed Download PDF	417
24 Media management and economics research in China Min Hang Requires Authentication Unlicensed Licensed Download PDF	427
25 Media economics in India: Traversing the Rubicon? Vibodh Parthasarathi, Sunitha Chitrapu and Sathya Prakash Elavarthi Requires Authentication Unlicensed Licensed Download PDF	441
26 Australia and New Zealand Terry Flew and Peter Thompson Requires Authentication Unlicensed Licensed Download PDF	457
27 Media management scholarship and research: Emergence and trends of the discipline in Africa Johanna Mavhungu Requires Authentication Unlicensed Licensed Download PDF	469
Section V – Future
28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis Steven S. Wildman Requires Authentication Unlicensed Licensed Download PDF	485
Contributors Requires Authentication Unlicensed Licensed Download PDF	497
Index Requires Authentication Unlicensed Licensed Download PDF	505

(Deutsch)

Language: English
Publisher: De Gruyter Mouton
Audience: Institutes, libraries, and scholars of communication studies, (media) economics, (media) management, psychology and semiotics
Pages
- Front matter: 12
- Main content: 511
Illustrations
- Illustrations: 22
- Tables: 7
Keywords: Communications; Econonomics; Management

eBook

Published: June 8, 2020
ISBN: 9783110589542

Hardcover

Published: May 18, 2020
ISBN: 9783110587166