Darstellungsmuster in presseorientierten Unternehmensdiskursen zu automatisierten Fahrtechnologien

Janika Jürgens

Published by De Gruyter 2018

Darstellungsmuster in presseorientierten Unternehmensdiskursen zu automatisierten Fahrtechnologien

Diskurslinguistische Studien zur Innovationskommunikation

Discourse studies of descriptive patterns in press oriented corporate discourses on automated driving technologies

Janika Jürgens

Volume 19 in the series Diskursmuster / Discourse Patterns

https://doi.org/10.1515/9783110591590

Overview
Contents

About this book

For the first time, this study examines the highly topical and controversial subject of autonomous driving from the perspective of discourse linguistic research. It examines whether there are specific patterns of presentation evident in press-oriented discourses on automated driving technologies and explores the potential impact of such patterns on their reception by audiences.

Author information

Janika Jürgens, Ludwig Maximilian University of Munich, Germany.

Supplementary Materials

Digitale_Anhänge_10.1_10.2

Topics

Frontmatter Publicly Available Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed Download PDF	V
Inhalt Publicly Available Download PDF	VII
Abbildungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	XI
Tabellenverzeichnis Requires Authentication Unlicensed Licensed Download PDF	XII
1 Einführung Requires Authentication Unlicensed Licensed Download PDF	1
2 Forschungsstand Requires Authentication Unlicensed Licensed Download PDF	6
3 PR-Kommunikation von Automobilfirmen Requires Authentication Unlicensed Licensed Download PDF	28
4 Linguistisch-theoretische Überlegungen und Entwicklung eines methodischen Zugriffs Requires Authentication Unlicensed Licensed Download PDF	58
5 Das Untersuchungskorpus Requires Authentication Unlicensed Licensed Download PDF	89
6 DIMEAN angewandt – Mehrdimensionale Korpusanalyse Requires Authentication Unlicensed Licensed Download PDF	100
7 Zusammenfassung, Vergleich und Kontextualisierung der Gesamtergebnisse Requires Authentication Unlicensed Licensed Download PDF	188
8 Ausblick Requires Authentication Unlicensed Licensed Download PDF	200
9 Literaturverzeichnis Requires Authentication Unlicensed Licensed Download PDF	203
10 Anhänge Requires Authentication Unlicensed Licensed Download PDF	221

(Deutsch)

Language: German
Publisher: De Gruyter
Audience: (Discourse) Linguists, Germanists, Media and Communication Scientists, PR and Marketing Professionals, Libraries
Pages
- Front matter: 12
- Main content: 232
Illustrations
- Illustrations: 28
- Coloured Illustrations: 6
- Tables: 15
Keywords: Discourse Analysis; Technological Innovation; Autonomous Car

eBook

Published: July 23, 2018
ISBN: 9783110591590

Hardcover

Published: July 23, 2018
ISBN: 9783110588927