Multimodality

Published by De Gruyter 2020

Multimodality

Disciplinary Thoughts and the Challenge of Diversity

Edited by: Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov and Chiao-I Tseng

https://doi.org/10.1515/9783110608694

Overview
Contents

About this book

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Author information

Janina Wildfeuer, John A. Bateman & Chiao-I Tseng, Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.

Topics

Frontmatter Accessible Download PDF	I
Preface and Acknowledgements Accessible Download PDF	V
Contents Accessible Download PDF	VII
Part I: Introduction
Multimodality: Disciplinary Thoughts and the Challenge of Diversity – Introduction Janina Wildfeuer, Jana Pflaeging, John A. Bateman, Ognyan Seizov and Chiao-I Tseng Requires Authentication Accessible Download PDF	3
Part II: Disciplinary Thoughts
Linguistic Multimodality – Multimodal Linguistics: A State-of-the-Art Sketch Hartmut Stöckl Requires Authentication Accessible Download PDF	41
Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis Martin Thomas Requires Authentication Accessible Download PDF	69
Towards a Discipline of Multimodality: Parallels to Mathematics and Linguistics and New Ways Forward Kay L. O’Halloran, Sabine Tan, Peter Wignell, Rui Wang, Kevin Chai and Rebecca Lange Requires Authentication Accessible Download PDF	93
Part III: Diversity
Multimodality as Challenge: YouTube Data in Linguistic Corpora Axel Schmidt and Konstanze Marx Requires Authentication Accessible Download PDF	115
Class, Culture, and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach Lauren O’Hagan Requires Authentication Accessible Download PDF	145
Cognitive Pathfinders: Highlighting Cross-Modal Interaction and the Orchestration of Memory in Comics John Harnett Requires Authentication Accessible Download PDF	171
Audio Description: A Multimodal Practice in Expansion Christopher Taylor Requires Authentication Accessible Download PDF	195
Narrative as a Mode of Communication: Comparing TV Format Adaptations with Multimodal and Narratological Approaches Edward Larkey Requires Authentication Accessible Download PDF	219
Learning Science through Generating Multimodal Digital Explanations: Contributions to Multimodality in Educational Practice Wendy Nielsen, Pauline Jones, Helen Georgiou, Annette Turney and Mary Macken-Horarik Requires Authentication Accessible Download PDF	247
Video Games and Multimodality: Exploring Interfaces and Analyzing Video Game Screens Using the GeM Model Dušan Stamenković and Milan Jaćević Requires Authentication Accessible Download PDF	277
Part IV: More Disciplinary Thoughts
Afterword: Legitimating Multimodality John A. Bateman Requires Authentication Accessible Download PDF	297
List of Contributors Requires Authentication Accessible Download PDF	323
Index Requires Authentication Accessible Download PDF	329

(Deutsch)

Language: English
Publisher: De Gruyter
Audience: Researchers and students (multimodality, linguistics, digital media, media studies and digital humanities)
Pages
- Front matter: 8
- Main content: 332
Illustrations
- Illustrations: 34
- Coloured Illustrations: 17
Keywords: multimodality; semiotics; communication research; communication theory

eBook

Published: November 18, 2019
ISBN: 9783110608694

Hardcover

Published: November 18, 2019
ISBN: 9783110607987