Mehlich, Jan and Tseng, Mitchell M.. "19 Navigating in the Vastness – Making Sense of the Dynamics of Consumer Choices".
Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries, edited by Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein, Berlin, Boston: De Gruyter Oldenbourg, 2020, pp. 213-226.
https://doi.org/10.1515/9783110633665-019Mehlich, J. & Tseng, M. (2020). 19 Navigating in the Vastness – Making Sense of the Dynamics of Consumer Choices. In A. Fritzsche, J. Jonas, A. Roth & K. Möslein (Ed.),
Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries (pp. 213-226). Berlin, Boston: De Gruyter Oldenbourg.
https://doi.org/10.1515/9783110633665-019Mehlich, J. and Tseng, M. 2020. 19 Navigating in the Vastness – Making Sense of the Dynamics of Consumer Choices. In: Fritzsche, A., Jonas, J., Roth, A. and Möslein, K. ed.
Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries. Berlin, Boston: De Gruyter Oldenbourg, pp. 213-226.
https://doi.org/10.1515/9783110633665-019Mehlich, Jan and Tseng, Mitchell M.. "19 Navigating in the Vastness – Making Sense of the Dynamics of Consumer Choices" In
Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries edited by Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein, 213-226. Berlin, Boston: De Gruyter Oldenbourg, 2020.
https://doi.org/10.1515/9783110633665-019Mehlich J, Tseng M. 19 Navigating in the Vastness – Making Sense of the Dynamics of Consumer Choices. In: Fritzsche A, Jonas J, Roth A, Möslein K (ed.)
Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries. Berlin, Boston: De Gruyter Oldenbourg; 2020. p.213-226.
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