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Licensed Unlicensed Requires Authentication Published by De Gruyter 2020

“Small Town” or “Small City”? – ‘Inter-Textual Place-Making’ in Queenstown, New Zealand

Kellie Gonçalves


This study analyzes discursive place-making practices and semiotic processes in Queenstown, New Zealand with emphasis on tourist performativity and the construction of the town as ‘the adventure capital of the world’. The study investigates how people interact with the space around them as an act of placemaking and draws on theoretical frameworks of performance theory, intertextuality and the model of urbanity. The methodology consists of mobile ethnographic and standard sociolinguistic data collection methods such as semi-structured interviews with tourists, travelers, locals, and tourism officers in Queenstown over a period of five weeks in 2013. The study also explores the representation of Queenstown in contemporary guidebooks and individuals’ talk.

© 2020 Walter de Gruyter GmbH, Berlin/Munich/Boston
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