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The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience.
Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.
The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success.
Helping you to nurture better and more profitable customer experiences, this book will help you to:
The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business.
Our Webinar on Mapping the Customer Journey: https://youtu.be/s64kDe1dm2Y
Jerry Angrave, Founder and CEO of Empathyce, UK
"Engages your attention from the very first page […] makes for great, easy reading." — 5-star review by The Bookbag
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