Market Strategies and German Literature in the Long Nineteenth Century

Published by De Gruyter 2020

Market Strategies and German Literature in the Long Nineteenth Century

Edited by: Vance Byrd and Ervin Malakaj

Volume 26 in the series Interdisciplinary German Cultural Studies

https://doi.org/10.1515/9783110660142

Overview
Contents

About this book

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

Author information

Vance Byrd, Grinnell College, Grinnell, Iowa, USA; Ervin Malakaj, The University of British Columbia, Vancouver, BC, Canada.

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	VII
Introduction: Market Strategies and German Literature in the Long Nineteenth Century Vance Byrd and Ervin Malakaj Requires Authentication Unlicensed Licensed Download PDF	1
Part One: Proliferation Strategies
Flooded: Periodicals and the Crisis of Information around 1780 Richard B. Apgar Requires Authentication Unlicensed Licensed Download PDF	25
Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815–1866 Henning Marmulla Requires Authentication Unlicensed Licensed Download PDF	55
S. H. Mosenthal and the Jewish Alps Jonathan M. Hess Requires Authentication Unlicensed Licensed Download PDF	73
Reviewing Realism: Theodor Fontane on Literature and Mass Media Alexander Robert Phillips Requires Authentication Unlicensed Licensed Download PDF	97
Part Two: Editorial Strategies
Making News: Jewish Germans and the Expansion of Vormärz Print Culture David A. Meola Requires Authentication Unlicensed Licensed Download PDF	121
The Author as Editor: The Aesthetics of Recension in Adalbert Stifter’s Die Mappe meines Urgroßvaters Jessica Resvick Requires Authentication Unlicensed Licensed Download PDF	147
Cultivating an Elite Periodical: Karl Emil Franzos’s Deutsche Dichtung and the Politics of Painstaking Editorial Labor Ervin Malakaj Requires Authentication Unlicensed Licensed Download PDF	171
Manufacturing Modernism: M. G. Conrad’s Die Gesellschaft as a Model of Editorial Practice Jan Behrs Requires Authentication Unlicensed Licensed Download PDF	195
Part Three: Promotional Strategies
The Production of Books and the Professional Self: Droste-Hülshoff’s Predicament of Authorship Vance Byrd Requires Authentication Unlicensed Licensed Download PDF	219
The Business of Criticism: Theodor Fontane and Wilhelm Hertz’s Media Campaign for Vor dem Sturm Petra S. McGillen Requires Authentication Unlicensed Licensed Download PDF	245
Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe Shane D. Peterson Requires Authentication Unlicensed Licensed Download PDF	269
Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli Petra Watzke Requires Authentication Unlicensed Licensed Download PDF	307
Thomas Mann’s Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow Tobias Boes Requires Authentication Unlicensed Licensed Download PDF	333
Contributors Requires Authentication Unlicensed Licensed Download PDF	357
Bibliography Requires Authentication Unlicensed Licensed Download PDF	361
Index Requires Authentication Unlicensed Licensed Download PDF	389

(Deutsch)

Language: English
Publisher: De Gruyter
Audience: Scholars of German Studies, German-Jewish Studies, History of the Book, Media Studies, Word and Image Studies
Pages
- Front matter: 8
- Main content: 393
Illustrations
- Illustrations: 28
- Coloured Illustrations: 2
Keywords: German Literature; Media Studies; Cultural Studies; Book Studies

eBook

Published: January 20, 2020
ISBN: 9783110660142

Hardcover

Published: January 20, 2020
ISBN: 9783110656077