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Abstract
This chapter explores the visual history of the Europeanization of conservation and environmentalism. It illustrates more general arguments by discussing stamps as historical visual sources, followed by a topical case study on several series of stamps issued by national institutions to celebrate the European Conservation Year 1970. Stamps become contact zones, and in this chapter they reveal the issues surrounding environmental and European concerns. I argue that producing, selling, and collecting stamps is what sociologist Andreas Reckwitz refers to as an “aesthetic practice”: a practice that focuses on stimulating aesthetic perception in order to shape society, in this case a European society.
