Marketing mit allen Sinnen: Chancen der multisensualen Kundenkommunikation

Published by De Gruyter Oldenbourg 2020

Marketing mit allen Sinnen

Chancen der multisensualen Kundenkommunikation

Marketing with all the Senses: Opportunities for Multisensual Customer Communication

Edited by: Christian Chlupsa

https://doi.org/10.1515/9783110700534

Overview
Contents

About this book

This book looks at four studies to show that multisensual perception is an important key to customer satisfaction and is successful when trade and service deliberately utilize people’s senses.

Author / Editor information

Christian Chlupsa, FOM University of Applied Sciences, Munich, Germany

Topics

Frontmatter Publicly Available Download PDF	I
Vorwort Publicly Available Download PDF	V
Inhalt Publicly Available Download PDF	VII
Abbildungsverzeichnis Publicly Available Download PDF	IX
Tabellenverzeichnis Publicly Available Download PDF	XI
Einführung Requires Authentication Unlicensed Licensed Download PDF	1
Das Bild der Marken Lisa Behrens Requires Authentication Unlicensed Licensed Download PDF	5
Der Duft der Kaufentscheidung Anne-Mareike Henning Requires Authentication Unlicensed Licensed Download PDF	46
Mit Duft den Erfolg steigern Lisa Maria Hindelang Requires Authentication Unlicensed Licensed Download PDF	65
Durch Multisensualität mehr Erfolg im Einzelhandel Jamila Sinnette Requires Authentication Unlicensed Licensed Download PDF	92
Zusammenfassung Requires Authentication Unlicensed Licensed Download PDF	119

(Deutsch)

Language: German
Publisher: De Gruyter Oldenbourg
Audience: Managers, scholars, and students dealing with marketing, sales, and multisensuality
Pages
- Front matter: 11
- Main content: 123
Illustrations
- Coloured Illustrations: 24
- Tables: 16
Keywords: Kundenorientierung; Menschliche Sinne; Markenkommunikation; Reize; Olfaktorik

eBook

Published: July 20, 2020
ISBN: 9783110700534

Hardcover

Published: July 20, 2020
ISBN: 9783110700473