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Licensed Unlicensed Requires Authentication Published by De Gruyter 2021

Network Diagrams in Futurist and other Avant-garde Magazines: The Creation and Self-Positioning of an Imaginary Community

From the book Volume 10 2020

  • Gábor Dobó and Merse Pál Szeredi

Abstract

This essay explores a common feature of avant-garde periodicals after the First World War, namely magazine advertisements which functioned as ‘network diagrams’. Through their morphological and visual similarities, these diagrams constructed a virtual avant-garde community and sought to provide each magazine with a unique rôle. We examine magazines which look similar at first sight but diverge substantially in their operation and intention. Our investigation focusses on the question of whether they were in fact all imagining the same community. This diachronic examination of network diagrams shows that their nodes changed quite rapidly. Despite having exerted an enormous influence throughout Europe, Futurism was gradually replaced in the second half of the 1920s by International Constructivism. Our analysis begins in 1924, when Marinetti issued his manifesto Le Futurisme mondial, an ambitious attempt to re-conquer Futurism’s place within the international avant-garde. Our focus is not so much on the manifesto’s reception history, but rather on analysing how the artists and groups mentioned in Marinetti’s manifesto defined their own position in the avant-garde scene, whether in support of or in opposition to Futurism.

© 2020 Walter de Gruyter GmbH, Berlin/Munich/Boston
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