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Licensed Unlicensed Requires Authentication Published by De Gruyter 2022

Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies

From the book Big Data

Tareq Rasul , Rhodora Abadia and Ashfaq Ahmad
https://doi.org/10.1515/9783110733716-016
© 2022 Walter de Gruyter GmbH, Berlin/Boston
From the book
Big Data
Big Data

Chapters in this book (25)

Frontmatter
Contents
Preface
Chapter 1 AIC Algorithm for Employee Motivation
Chapter 2 Big Data Analytics in Predicting Consumer
Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
Chapter 4 Customer Vision with Big Data Analytics
Chapter 5 Digital Transformation in Real Estate Marketing: A Review
Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective
Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
Chapter 10 Leveraging Big Data for Digital Marketing
Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
Chapter 13 Role of Big Data in Growth of Digital Marketing
Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century
Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
List of Figures
List of Tables
List of Contributors
About the Editors
Index
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