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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton 2022

The Importance of Context in CMT

Zoltán Kövecses


In the chapter, I argue for a broad conception of context in metaphorical conceptualization - one that covers our cognitive interaction with various elements and properties of the situation of discourse, the discourse itself, the conceptual-cognitive background, and the body of the speaker and hearer. These dimensions of our interaction with the world are labeled the situational context, discourse context, conceptual-cognitive context, and the bodily context. These context types and the specific contextual factors that make them up can influence the creation of metaphors in discourse.

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