Bally - A History of Footwear in the Interwar Period

book: Bally - A History of Footwear in the Interwar Period

Open Access Published by transcript Verlag 2021

Bally - A History of Footwear in the Interwar Period

Funded by: SNSF
Edited by: Anna-Brigitte Schlittler and Katharina Tietze

Volume 10 in the series Fashion Studies

https://doi.org/10.1515/9783839457382

Overview
Contents

About this book

Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.

Author information

Anna-Brigitte Schlittler is an art historian and a lecturer at Zürich University of the Arts (ZHdK) and F+F Schule für Kunst und Design. She has studied art history, history, and philosophy at the University of Zürich. Her research focuses on the history and theory of fashion.
Katharina Tietze is a professor of design at Zürich University of the Arts (ZHdK) and head of the Trends & Identity programme. She studied fashion design at Berlin University of the Arts. Her research focuses on fashion, everyday culture, and identity.

Reviews

»In providing us with this elegant looking, well-illustrated account, the editors have provided readers with an exemplar for fashion researchin which all facets of the life of an object are given their due.«
Peter McNeil, Fashion Theory, 25 (2021)

Topics

Frontmatter Open Access Download PDF	1
Contents Open Access Download PDF	7
Introduction Anna-Brigitte Schlittler and Katharina Tietze Open Access Download PDF	9
Business Cycles in the Fashion-Shoe Industry and the Controversies Surrounding Footwear Fashion in Switzerland (1920–1940) Roman Wild Open Access Download PDF	21
“Bally Shoes Are Trend-Setting Fashion Creations” Shoe Design in the Second World War Anna-Brigitte Schlittler Open Access Download PDF	39
Schönenwerd—New York Bally Evening Shoes Katharina Tietze Open Access Download PDF	61
Functional Shoes The Development of Utility Shoes, Their Differentiation and Interfaces with Fashion Daniel Späti Open Access Download PDF	77
Enter the Shoe Design in the Making Anna-Brigitte Schlittler Open Access Download PDF	95
Real Gold? A Material for 1930s Shoes Katharina Tietze Open Access Download PDF	127
Notes on Window Dressing as a New Means of Communication Henriette-Friederike Herm Open Access Download PDF	143
“A Fairy-Tale Affair...!” Bally Shoes at the Swiss National Exposition of 1939 Katharina Tietze Open Access Download PDF	155
Contributors Open Access Download PDF	179
Bibliography Open Access Download PDF	181

(Deutsch)

Language: English
Publisher: transcript Verlag
Audience: Professional and scholarly;
Pages
- Main content: 196
Keywords: Bally; Interwar Period; Industrial Design; Fashion; Business History; Fashion Studies; Design; Culture; Cultural History; Cultural Studies

eBook

Published: March 8, 2021
ISBN: 9783839457382