Erfolgreich ohne Galerie

Cai Wagner

Published by JOVIS Verlag GmbH 2021

Erfolgreich ohne Galerie

Selbstvermarktung für Künstler*innen

Cai Wagner

https://doi.org/10.1515/9783868599619

Overview
Contents

About this book

All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What’s more, many galleries have been forced to close for economic reasons. As in other cultural branches, joint marketing can no longer counted on to for success.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.

Author information

Cai Wagner

Topics

Frontmatter Publicly Available Download PDF	1
Inhalt Publicly Available Download PDF	5
Vorwort Cai Wagner Requires Authentication Unlicensed Licensed Download PDF	7
Einführung Requires Authentication Unlicensed Licensed Download PDF	10
1 Same same but different – Wie der Kunstmarkt sich verändert Requires Authentication Unlicensed Licensed Download PDF	18
2 Selbstvermarktung – Voraussetzungen und Strategien Requires Authentication Unlicensed Licensed Download PDF	36
3 Wachsen und neue Käuferinnen finden – Wie Plattformökonomie Künstlerinnen hilft Requires Authentication Unlicensed Licensed Download PDF	64
4 Schlussfolgerungen – Was tun mit dem neuen Wissen? Requires Authentication Unlicensed Licensed Download PDF	86
Endnoten Requires Authentication Unlicensed Licensed Download PDF	91
Autorenbiografie Requires Authentication Unlicensed Licensed Download PDF	95

(Deutsch)

Language: German
Publisher: JOVIS Verlag GmbH
Pages
- Main content: 112
Keywords: Galerien; Vermarktung; Digitalisierung; Künstler*innen; Ratgeber; Umbruch; Kunstmarkt

eBook

Published: April 6, 2021
ISBN: 9783868599619

Paperback

Published: March 23, 2021
ISBN: 9783868596700