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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton November 20, 2008

Partners' influence on each other's television exposure: Dominance or symmetry?

  • Ruben P. Konig , Gerbert Kraaykamp and Henk Westerik
From the journal Communications


In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling we analyzed data from a large scale representative survey in The Netherlands (n = 697 couples). Results indicate that both men and women influence their partner's exposure to television. When people spend much time watching television, their partners are also likely to spend a lot of time in front of the television. These influences on each other's exposure were of equal magnitude for both men and women. Finally, we found a strong socialization effect of parental viewing in the family of origin.

Published Online: 2008-11-20
Published in Print: 2008-December

© 2008 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin

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