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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton December 14, 2009

Modes of reception for fictional films

Monika Suckfüll and Michael Scharkow
From the journal

Abstract

In this paper, involvement in fictional films is defined as a multidimensional construct consisting of qualitatively differing, interdependent modes of reception. Based on theoretical considerations that we developed further through successive questionnaire studies, we construct a four-factor-model with the latent factors Identity Work, In-Emotion, Imagination, and Production. We subsequently develop and validate a measurement instrument, the Modes of Reception Inventory, which assesses dominant modes of reception for fictional films. The psychometric properties and the construct validity of this scale are tested using structural equation modeling. Finally, we discuss possible extensions and applications of modes of reception for audience research.

Published Online: 2009-12-14
Published in Print: 2009-December

© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin

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