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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton March 4, 2008

Geo-cultural proximity, genre exposure, and cultivation

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From the journal Communications


This work investigates the influence of geo-cultural proximity and exposure to news and crime-action drama on the cultivation effect. A content analysis of prime-time programming (N = 63 hours) was used to compose questions about the prevalence of policemen, lawyers, and salesmen in the USA and Israel. A sample of 655 students answered the questions. Viewing of American programming is significantly correlated with a tendency to hold a biased estimation of the prevalence of all three occupations in America in a manner that resembles the world of TV content. Viewing of Israeli programs has no such impact. Viewing of news and crime-action drama and general viewing have no systematic influence on the estimations made about any of the countries.

Published Online: 2008-03-04
Published in Print: 2008-01-01

© Walter de Gruyter

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