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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton May 21, 2007

Regional humor differences in the United States: Implications for management

  • Eric J Romero EMAIL logo , Carlos J Alsua , Kim T Hinrichs and Terry R Pearson
From the journal HUMOR


This paper is an exploratory study examining humor differences among four regions of the United States and the managerial implications of such differences. The results indicate significant differences between the regions regarding affiliative and self-defeating humor, the creation and performance of humor, the use of humor in coping and in social situations, and attitudes toward humor. Managerial implications for researchers and practitioners are discussed.

Published Online: 2007-05-21
Published in Print: 2007-05-23

© Walter de Gruyter

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