This paper analyzes the motivation of Greek journalists who work for local newspapers. A literature overview on intrinsic motivation and extrinsic incentives leads us to the hypothesis that Greek journalists working for local newspapers are motivated more by intrinsic reasons than by extrinsic incentives. The second part of the paper discusses empirical evidence from data collected through a national survey. Results show that for most of the journalists in local newspapers security and personal relation issues are more important than bonus and promotion rules.
© Walter de Gruyter