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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton March 2, 2016

The forgotten actor in media ownership debates: Audiences and their knowledge of media ownership in Flanders

  • Hilde Van den Bulck EMAIL logo , Koen Panis , Daniëlle Raeijmaekers and Pieter Maeseele
From the journal Communications


The characteristics and scope of media concentration are of great concern to media and communication studies, especially in relation to media diversity and pluralism, considered key in democratic societies. However, to date, there have been few analyses of audiences’ knowledge of media ownership. This contribution explores knowledge of media ownership structures, and how it relates to media use and socio-demographics amongst a representative online sample of the Flemish population (N = 1100). Findings reveal limited knowledge of ownership structures, with significant differences relating to gender, age, education and media consumption. The implications hereof are discussed from a perspective of democratic citizenship, political economy studies, media literacy studies and media literacy programs, and result in a call for more research into this specific area.

Published Online: 2016-3-2
Published in Print: 2016-3-1

©2016 Walter de Gruyter GmbH, Berlin Boston

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