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Publicly Available Published by De Gruyter Mouton March 2, 2017

Learned effects of structural components of newscasts on viewers’ information processing: The case of Stings

  • Miguel Barreda-Ángeles EMAIL logo , Alexandre Pereda-Baños , Xavier Ferràndiz-Bofill and Albert Costa
From the journal Communications

Abstract

This article proposes that syntactic features of newscasts can act as learned motivational stimuli determining both viewers’ attention and memory for information. An experiment was conducted in which we manipulated the presence of stings (a type of widely used audiovisual connector) and the arousal levels of stories, while participants’ attention and recall of information were measured. The results suggest that stings elicit motivational activation among viewers; however, differences in motivational activation were observed depending on whether it was due to arousing content or to stings. These results highlight the relevance of accounting for learned motivational processes in media information processing research.

Published Online: 2017-3-2
Published in Print: 2017-3-1

©2017 Walter de Gruyter GmbH, Berlin Boston

Downloaded on 22.2.2024 from https://www.degruyter.com/document/doi/10.1515/commun-2017-0001/html
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