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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton July 18, 2017

Media repertoires and discursive communities: Studying audiences in the multimedia age

  • Tanja Oblak Črnič EMAIL logo and Breda Luthar
From the journal Communications


Due to radical changes in media consumption, manifested in the widespread mediatization and proliferation of the uses of personal media in everyday life, research about media audiences can no longer focus on a single medium. In order to identify ideal-typical combinations of media platforms and aesthetic cultures in the population of the two largest Slovenian cities, the concept of media repertoires was used. The study shows that our respondents’s media consumption is structured into four typical media repertoires: integrators, digital natives, television viewers and newspaper readers. These four repertoires also represent distinct socio-cultural formations. In social terms, (digital) audiences therefore do not constitute a homogenous social community, but should be understood as class-differentiated discursive cultures or ‘meaning systems’.

Published Online: 2017-7-18
Published in Print: 2017-11-27

©2017 Walter de Gruyter GmbH, Berlin/Boston

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