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Publicly Available Published by De Gruyter Mouton September 4, 2020

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From the journal Communications
https://doi.org/10.1515/commun-2020-frontmatter3
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Online erschienen: 2020-09-04
Erschienen im Druck: 2020-09-25

© 2020 Walter de Gruyter GmbH, Berlin/Boston

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From the journal
Communications
Communications
Volume 45 Issue 3
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Journal and Issue

Articles in the same Issue

Titelseiten
Special Issue: Native and Embedded Advertising Formats in the Digital World
Editorial
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
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Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
Advertising in disguise? How disclosure and content features influence the effects of native advertising
Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
Good journalist, bad blogger? A study on the labeling of paid content in blogs and journalism
The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics
Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education
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