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Licensed Unlicensed Requires Authentication Published online by De Gruyter Mouton February 25, 2023

Viral challenges as a digital entertainment phenomenon among children. Perceptions, motivations and critical skills of minors

  • Beatriz Feijoo ORCID logo EMAIL logo , Charo Sádaba ORCID logo and Jesús Segarra-Saavedra ORCID logo
From the journal Communications


This research aims to gain insight on the perception that minors have of viral challenges as an entertainment format and the motivations behind their participation in this digital entertainment phenomenon. A qualitative study was performed by way of twelve focus groups with sixty-two minors aged between eleven and seventeen years from Spain. For minors, viral challenges represent a form of entertainment in an interactive context, perceived as innocuous, ephemeral content from which nothing more is required than for the user to have a good time. This appears to lead the minors interviewed to ignore the meaning and origin of the viral challenges they visualise and share, neither do they regard this to be necessary. It is also important to underline the relativisation of risk and danger in favour of spectacularisation and virality.


This work was supported by the Research Plan of the International University of La Rioja (UNIR), 2020–2022 biennium. We also wish to thank Mari-Carmen Sánchez-Vizcaíno, (Faculty of Applied Languages University of Economics, Bratislava, Eslovaquia) for her translation of the original manuscript into English.


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Published Online: 2023-02-25

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