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Mapping environment-focused social media, audiovisual media and art, in Sweden: How a diversity of voices and issues is combined with ideological homogeneity

  • Vaia Doudaki EMAIL logo and Nico Carpentier
From the journal Communications


Employing mapping research, this study mapped the populations of environment-focused social media, audiovisual media and art, in Sweden, over a one-year period. The study explored what is being communicated about the environment in Sweden in these fields, by whom, and how it circulates in diverse communicative spaces. The research identified 502 units across the three fields and a multitude of voices addressing environmental issues through these fields. These channels and voices give visibility to diverse topics and perspectives about the environment and human-nature relations. Simultaneously, there is considerable homogeneity, as a majority of the identified social media, audiovisual media and art units clearly align with ecocentric positions that contest the hegemony of anthropocentrism. These ecocentric voices strongly oppose the dominance of human-centered apprehensions of nature that legitimate nature’s exploitation and the drainage of natural resources for economic profit. Instead, they argue for structural changes promoting environmental protection and the rebalancing of human-nature relations.


This research has been supported by Mistra, the Swedish Foundation for Strategic Environmental Research, through the research program Mistra Environmental Communication.

The authors are grateful to the research assistants, for their contribution in data collection. Special thanks to Björn Eriksson and Daria Tsymbal, for their valuable assistance at different stages of the research project.


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Published Online: 2023-07-13

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