There are two identities of semiotics: reality and ideal. We semioticians should keep the double identity in our mind to get rid of the limitation of the existing professional semiotic operation. Theoretical semiotics should at first more deeply learn from philosophy and secondly further tum to the interdisciplinary theoretical creation. Only a more effective semiotic theoretical baste could make semiotics stronger to guide the epistemological modernization of the global human sciences in the New Century. The postmodernist trends, however, tend to make semiotics be the mere intellectual games leading to losing its original scientific power. Originated by Sausäure, Pierce, Husseri, semiotics should defend its traditional rationalism against the scientific-dogmatist and the artistic-commercialized fashions alike. Globalization of semiotics will strongly promote its healthy development along the line of a global multiple-rationalization.
© 2014 by Walter de Gruyter Berlin/Boston