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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton April 26, 2014

Theoretical Models for the Rhetorical Analysis of Photomontage

Jacob Bañuelos
From the journal Chinese Semiotic Studies

Abstract The analysis of the photographic image faces theoretical challenges within two large arenas - the analytical and the creative. What can be called a Semiotic Theory of photomontage is composed of studies that stem from diverse disciplines and theoretical schools of thought, ranging from structuralist studies to historical approaches. The focus of this review is to denominate the theoretical sources in order to carry out an analysis of photomontage from the standpoint of image semiotics, as rhetoric and poetics. The work at hand undertakes an analysis, evaluation and inventory of those studies, schools and theories that together comprise the necessary theoretical corpus in order to understand photomontage as a semiotic object within the specific field of visual and photographic production

Published Online: 2014-4-26
Published in Print: 2012-12-1

© 2014 by Walter de Gruyter Berlin/Boston