The purpose of this paper is to warn that, as a new science, semiotics will introduce new problems, new ways of thinking, and new ways of solving all problems. These new characteristics must be discovered by the hard work of trial and error. The first two sections of the paper introduce a new way of looking at the world semiotically. Section 3 details how semiotic structure makes this new woridview possible. Section 4 suggests that this new woridview can lead to a unification of science and phenomenology, while section 5 suggests that this unification of science and phenomenology can provide an analytical continuity between the two, similar to the analytical continuity between algebra and geometry provided by analytical geometry. Section 6 provides several examples of new ways of thinking including my favorite whipping boy-a new golden age of mathematics is coming; it will be a triadic mathematics and it must be developed by us, the semioticists of the 21st century, in order to solve the problems encountered by the new semiotic science. Other examples are also discussed or suggested.
© 2014 by Walter de Gruyter Berlin/Boston