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Accessible Unlicensed Requires Authentication Published by De Gruyter Mouton June 1, 2012

Peirce’s Semiotic Categories from the Viewpoint of the Graphic Designer

Steven Skaggs
From the journal Chinese Semiotic Studies

Abstract

This article begins with Peirce's ten sign classes, derived from his three trichotomies of sign relations, and adapts this taxonomy to graphic design. The paper presents a table that graphically illustrates the sign classes and their inter-relationships, and it argues for a shift in the traditional terminology to allow a tighter fit with contemporary graphic design usage and practice. This article may be seen as a companion piece, and extension, to the article in Chinese Semiotic Studies by the same author in 2010 which questioned whether a designer ever completes an argument.

Published Online: 2012-6-1
Published in Print: 2012-6-1

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