In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.
© 2015 by Walter de Gruyter Berlin/Boston