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In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.
Keywords : archaic cultures; Peircean semiotics; rock art; social meaning
Published Online: 2015-11-13
Published in Print: 2015-11-1
© 2015 by Walter de Gruyter Berlin/Boston