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Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton November 13, 2015

Memory, Identity, Power

A Semiotic Approach to the Social Construction of Meaning in Rock Art

  • Silvia E. Giraudo EMAIL logo and Alvaro R. Martel
From the journal Chinese Semiotic Studies


In this paper we propose Peircean semiotics as one of the most useful methodological tools to analyze and elaborate interpretative hypotheses about the social meaning of rock art. Social meaning implies a dialectic interaction among memory, identity, and distribution of power within a social group. These three elements, together with materiality, take part in a dynamic productive process of social discourses. In many archaic cultures, rock art was one of those discourses.

Published Online: 2015-11-13
Published in Print: 2015-11-1

© 2015 by Walter de Gruyter Berlin/Boston

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