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Accessible Unlicensed Requires Authentication Published by De Gruyter Mouton April 23, 2018

Semiotics – Another Window on the World

On the series “Select Works of Eminent Contemporary Semioticians”

Jie Zhang and Hongbing Yu
From the journal Chinese Semiotic Studies

Abstract

Contemporary semiotics proceeds and progresses along two major paths of human intellectual inquiry in general: One is to constantly extend and deepen social studies; the other is to use theoretical and logical reasoning to examine and even predict the laws of nature and the universe. To highlight these two paths and reflect the latest trends in current semiotic inquiry, we have launched the book series of “Select Works of Eminent Contemporary Semioticians,” published by the Nanjing Normal University Press. The first five English monographs included in this book series are Basics of semiotics (eighth expanded edition) and Logic as a liberal art by John Deely, Marshall McLuhan: The unwitting semiotician by Marcel Danesi, Signs in society and culture by Arthur Asa Berger, and The way of logic by Christopher S. Morrissey. These five books afford not only revelations in the ways of knowing and the dimensions of thought, but also new perspectives for interpreting contemporary sociocultural phenomena and their developments.


1 This article is based on the preface to the book series “Select Works of Eminent Contemporary Semioticians,” edited by Jie Zhang and Hongbing Yu and published by the Nanjing Normal University Press in 2018, with permission to reproduce in this form by Nanjing Normal University Press.


Acknowledgements

The writing of this article was supported by the Jiangsu Social Science Youth Fund (15TQC004), the Significant Chinese National Social Science Fund (15ZDB092), and the Second Phase of the Project Funded by the Priority Academic Program Development of Jiangsu Higher Education Institutions (PAPD: Phase II) (20140901).

References

The article discusses the following publications in the series “Select Works of Eminent Contemporary Semioticians”:Search in Google Scholar

Berger, Arthur Asa. 2018. Signs in society and culture. Nanjing: Nanjing Normal University Press.Search in Google Scholar

Danesi, Marcel. 2018. Marshall McLuhan: The unwitting semiotician. Nanjing: Nanjing Normal University Press.Search in Google Scholar

Deely, John. 2018. Basics of semiotics. 8th, expanded edn. Nanjing: Nanjing Normal University Press.Search in Google Scholar

Deely, John. 2018. Logic as a liberal art. Nanjing: Nanjing Normal University Press.Search in Google Scholar

Morrissey, Christopher S. 2018. The way of logic. Nanjing: Nanjing Normal University Press.Search in Google Scholar

Published Online: 2018-4-23
Published in Print: 2018-5-25

© 2018 Walter de Gruyter GmbH, Berlin/Boston