Accessible Unlicensed Requires Authentication Published by De Gruyter Mouton August 18, 2021

Culture codes and semiotics

Arthur Asa Berger
From the journal Chinese Semiotic Studies

Abstract

This paper argues that culture can be understood as a collection of codes that people learn as they grow up in a particular society and that these codes have certain attributes that explain their power. I suggest that codes must be coherent, be concrete, be clear, have continuity, and be communicated. I conclude with a discussion of national codes in comedy and offer the example of Japan, where people have different humor codes than in America.


Corresponding author: Arthur Asa Berger, San Francisco State University, San Francisco, CA, USA, E-mail:

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Published Online: 2021-08-18
Published in Print: 2021-08-26

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