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BY-NC-ND 4.0 license Open Access Published by De Gruyter Open Access December 31, 2018

“Wozu Image?” / What’s the Point of Images? Exploring the Relation between Image and Text through Intersemiotic Translation and Its Embodied Experience

  • Madeleine Campbell EMAIL logo and Laura González
From the journal Open Cultural Studies


“Wozu Image?” is a two-hour workshop held as part of “(e)motion,” the second Cultural Literacy in Europe (CLE) Biennial Conference which took place in Warsaw on May 10-12, 2017. In our session, we expanded the themes of the “Wozu Poesie?” exhibition, first held in Berlin in 2013, which, with thanks to Haus für Poesie (formerly Literatur Werkstatt Berlin), was shown as part of the conference. The workshop explored, through intersemiotic translation and its embodied experience, the relation between image and text, and what it means to put oneself in the picture. In this paper, we contextualise this artivism, or metaphorical “act of war,” in relation to photography. Artivism is a composite word that denotes “an activist action directed to creating change through the medium and resources of art” (Poposki 718). We report and record the processes and outcomes of the workshop with the aim of opening up intersemiotic translation (translation as encounter and experience across different media) to explorations beyond words and across disciplines. Specifically, we explore the production of text in relation to images as a way of thinking through a problem and answering questions, and the composition of an image as a way to embody thoughts on cultural literacy.


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Received: 2018-04-25
Accepted: 2018-11-29
Published Online: 2018-12-31
Published in Print: 2018-12-01

© by Madeleine Campbell, Laura González, published by De Gruyter

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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